The platform is rolling out a new feature that allows them to cut down on the quantity of AI-made content appearing in their feeds. This initiative comes as the company revealed that it now features over 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global rollout. This advancement coincides with a increase in AI-generated material, driven by new content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing channels on a popular video site exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including digital art to educational videos, and we intend to give people the power to increase or decrease of that, based on their own preferences,” commented a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its app labeled as artificially created. Overall, over 100 m videos are submitted to the app every day, making clips made by AI a limited portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI-generated videos they watch by using the topic control feature in the application and choosing AI-made media. Further subjects that can already be controlled under the filter encompass current affairs, fashion, beauty, and movement.
AI Disclosure Rules
Its guidelines oblige content makers to identify convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated watermark to content created with its built-in AI features, or identified by an cross-platform project for recognizing artificial media. This measure is designed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a two million dollar AI literacy fund for specialists and groups to create informative material about ethical AI use. This initiative will assist non-profit groups focused on educating programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid controversy over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its content moderation team in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
